So What Exactly is Marketing? Photo Courtesy of Unsplashįor the dictionary definition, marketing is a business discipline that“consists of all the activities of individuals and organizations designed to identify, anticipate, and mutually satisfy the needs of all parties involved in the exchange.” Rather, this is for those people who have never needed to market their products or services and are now looking to expand their company. Note: It is NOT an article you read if you already have marketing experience or resources.
This article is designed to cover the most basic aspects of marketing to give you a good knowledge-base to start from when you’re ready to learn more. Learning the basics of marketing is all about critical thinking and the willingness to try new things in order to make your company grow.įor this article, we’ve compiled a few key marketing concepts that we feel are best for business owners with zero marketing knowledge. No, it’s not going to be simple nor easy, but it’s not going to complex and impossible either. All it takes is learning the basics, applying certain concepts, and doing further reading on your own. Right off the bat let me put you at ease: no, you don’t need a fancy MBA (although it wouldn’t hurt) or tens of thousands of dollars to invest just so you can have a basic understanding of marketing. So how can companies avoid being taken for a ride? Simple: learn about marketing. Unfortunately, some companies even fall prey to unscrupulous marketers who convince them on going on expensive marketing campaigns that either end up not being effective or being down-right damaging to the company itself. This is another problem that some small-to-medium businesses encounter when it comes to marketing: they’re inundated with all these different types of marketing, some of which might not even be the right kind for their brand.
Of course, all that happens IF you do marketing right.
Marketing isn’t just about letting people know about your existence it’s about giving them an image of what your company stands for, how your brand adds value to your customers lives, and what you are doing to improve the quality of life of your community. One of the underlying problems some small businesses have about marketing is their perception of marketing as this pseudo-mystical, jargon-filled discipline that’s designed to fool people. Marketing is an essential part of any business, and ignoring it, or not spending enough effort on it, could spell disaster in the long run. While word-of-mouth is an effective way to let people know how great your brand is, it’s simply not enough. For small-to-medium-enterprises, marketing is one of those things that come as an afterthought, with many businesses relying too much on word-of-mouth and other passive types of marketing to get the word out on their brand.
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